Transplant technology, business arrangement, and changing lifestyles become an important center in the next five years.

This is captured from the entire series of Nokia World 2009 event held in Stuttgart, the State of Baden-Württemberg, southern Germany, at the beginning of this September. In addition to the view set forth the development of information communication technology, the Nokia World 2009 also provides a variety of new products ranging from notebook computers Booklet 3G Motorola, Nokia N 900 Maemo, Nokia N97 Mini, Nokia 5230, Nokia 5800 Navigation Edition, as well as two series of Nokia mobile phone music, namely X3 and X6.

Besides introducing the hardware, the Nokia World 2009 also introduces a new partnership with Facebook to integrate applications most popular social network in the world with Nokia phones. There are also new services to be applied in the form of Nokia Siemens Money through cooperation with Obopay Inc. financial institutions conduct transactions for billions of people who are not accessible on modern banking.

Olli-Pekka Kallasvuo, President and CEO of Siemens, in his opening address stressed importance and interest in the largest mobile phone company from Finland was on the Internet social networking and introducing the concept of so-called So-Lo or Social Location (social location), which combines the information in the contact address phone with a physical location and mixed with Facebook applications.

According to Kallasvuo, the presence of this technology brings the concept of billions of people around the world into a new era in interacting with each other.

“The phrase greeting sentence ‘Where are you?’ Becomes very important and significant as the phrase ‘how are you doing?’,” He said. All this is packaged in a new service portal that became the anchor OVI Nokia entry into the Internet network.

Serious players

On the other hand, Anssi Vanjoki who served as Vice President Markets Nokia, Kallasvuo as well as his boss, insists that the changes in the development of information communication technology is no longer an option, but must be applied fully. In his speech, he mentioned that Nokia will become a serious player in developing smart phone.

The man known as the bearer of Nokia’s vision of joining the company in 1991 Finland was saying, “It’s just a matter of time before Nokia is a major player in the mobile business based on the QWERTY keyboard.” Vanjoki refers to a statement introducing Mini N97 and N97 series continues that this will be made as many as 2 million units.

Talking about digital music, in the event Vanjoki also explain the significant difference in the price of iTunes that Apple become a mainstay of the OVI is also a digital music portal Siemens. It said, in a year, buyers of digital music on iTunes to cost around 934 euros (about USD 14 million), while the OVI users only pay a third.

Vanjoki also announced the price of the Nokia Booklet 3G and Nokia N900 Maemo is expected to be a new momentum phone company in the era of the Internet social networking. Interestingly, Vanjoki explained that the Nokia N900 that uses the open operating system and can be used as a telephony device (formerly N770 and N800 only as a PDA) is a fourth-generation operating system championed Nokia.

This, among other things, explains why Nokia Booklet 3G using the Windows operating system made by Microsoft’s newest 7. These indications of the answers reflected Jonas Geust, Vice President of Nokia Multimedia Compass when answering the question, whether the Nokia still have to finalize the Maemo operating system based on Linux for use on the big screen above the 5-inch (12.7 cm diagonal) and the use of high-speed processor like Atom Z530 Intel Corp. made a speed of 1.6 GHz.

Core business

Nokia Booklet 3G presence is encouraging the various questions, like why the company’s largest mobile phone maker started entering the world of computer technology market is not a core business, despite his own smart phone may be categorized as a pocket computer is portable.

The challenge for Motorola in the next five years are able to threaten the existence of the business and control its market share in competition for mobile phone usage to 2 billion units. At least, there are two reasons, first, the presence of smart phones like the iPhone and smart phones based on Android operating system to challenge the dominance of the spread of advanced mobile technology.

Second, and most seriously, the threat of a brand new phone called the term “white label” made in China as a cheap phone that began spreading rapidly, particularly in the Asian market. The presence of mobile phones of various brands made in China is slowly beginning to threaten the existence of market domination Nokia in several countries, which are not profitable in the long-term business.

The question, whether the notebook is made by Nokia will be able to bring new trends into the social networking market that quickly and uniformly popular across the world? With a selling price of approximately USD 8 million, if booklet features 3G which is not different from the notebook and netbook able to compete with global brands such as Acer and Dell?

However, it should be remembered that the economies of scale to make smart phones and computers is very contradictory, especially regarding the price of computer components are cheaper than mobile phones. Does Nokia have the advantage of partnering with mobile operators to compete with computer manufacturers also began partnering with operators, will depend on how fast each party attract consumers, especially the selling price that become their own allure netbook market.